Month: February 2017

The Insecurity of Job Security

FEB 15, 2017 | Author Larry Carnell CBI, CFE, CFB
QuestionsWhen you think back to the impression you’ve been given your whole lifetime, you can probably tie the word “job” to security. Always accepting the notion that the longer you stay somewhere, the better off you will be. Some of you reading this may even have upheld that notion and are now at a crossroads; you’ve severed ties with a longstanding employer and you’re well into your working years.

Whether you have experienced it already or perhaps indirectly, the presence of ageism in the workplace exists. Employers want talent and experience, but not too much experience.

Here are the disturbing figures:

  • People past the age of 45 that are looking for a new job can often wait as much as twice as long -or longer – to find a job versus younger age groups

  • There are often 3 people applying for every new job

  • Length of replacement jobs are often shorter than previously held

  • Peak incomes are declining (

  • Peak income for men has dropped to 48

  • Peak income for women is now 39

  • Outsourcing has become an effective tool in cutting higher operational and managerial expenses. Why hire an expensive employee when you can outsource those services and only use and pay for it when needed?

  • One would think that knowledge and experience is extremely valuable and that those years of experience would be worth acquiring and keeping, but the statistics show this is not likely the case for most employers.

What Can You Do?

In a situation where you’re faced with jumping back into the pool of employment candidacy, you can do one of the following:

  1. Re-train or re-invent yourself (ie: go back to school, take a certification course, etc.) but this can often be difficult and costly.

  2. Wait it out and continue the application and interview process hoping that something will come along that meets both the employer’s needs and yours. This could take in some cases up to- or more than – a year.

  3. Start your own business or purchase a franchise.

I’ll share with you a recent story of my own: While my wife stopped into a Walmart for a few items, I found myself making small talk with a very friendly and energetic gentleman who worked in the store as a greeter. He disclosed to me that he was once the Vice President of Sales for a company where he had worked for 5 years before being “laid off” at the age of 57. He was then faced with unemployment for 3 years before agreeing to accept the job at Walmart. He felt he had no choice due to depleting savings and eroding retirement funds. He held onto the hope that someone would come along and hire him due to his past accomplishments and skillsets. After “50 – 100” applications and interviews, no such luck. There was no doubt this gentleman had skills, maturity, experience and other desirable attributes, yet no one seemed to want them – or him. Those very attributes could be extremely effective in owning a business of his own. I then asked this gentleman his thoughts on owning his own business, but he very quickly dismissed this idea. Why?

The Perception:

Owning a business is often seen as risky, scary and time consuming. But, so is job searching in a market that is bypassing the experience you are bringing to the metaphorical table. What if you could be in control of your own destiny? What if you could provide yourself with long-term security? What if you could achieve a superior income stream as well as increased equity and wealth protection? Business ownership is one of the few areas where one can achieve these qualities; often not provided with many jobs.

Back to the risk factor for a moment. One of the most difficult things for many to understand is that it’s often virtually impossible to eliminate risk unless one also eliminates opportunity. For many approaching or passing the age of 45, the risk of business ownership may be less than the risk of job insecurity, declining lengths of employment, declining pay scales and other factors.

How Can YOU Make The Dream of Business Ownership Possible?

It is a common misconception that the cost of owning a business is well, expensive. Not true! One of the more common methods of business ownership that eliminates a lot of the typical costs is franchising. Owning a franchise actually causes the cost of business ownership to decrease in many cases. There’s often less risk associated, as well.

Consider the fact that you are ultimately using others’ trial and error to maximize your potential for success. The average total cost of entry level franchises purchased (those typically less than $250,000) have decreased almost 30% over the last 5-10 years! Additionally, many of the newer and more high- demand concepts available enable people to operate out of their homes and even provide products and or services across the country, which was unheard of decades ago.

Another win? There are now a variety of attractive programs to help you fund your business including an innovative program that allows one to use their retirement funds tax, penalty and debt free. Benetrends is the original pioneer of this funding method called Roll Overs for Business Start-Ups or “ROBS”. They are also partnered with some of the country’s leading brands in franchises and can offer you expert counsel in making what once may have seemed like an expensive dream, an inexpensive and successful reality.

Franchise Support: What Should It Include?

By Joel Libava

Feb. 15, 2017


There are certain promises you get when you purchase a franchise business. Some of them come to you by way of the marketing and advertising of a franchise and its model. Some of them come from your franchise development representative.

You: “So, what exactly am I getting for all the money I’m giving you?

Franchise Representative: “Our name…our brand if you will, our technology, our proven marketing plans and advertising materials, a detailed operating manual, and of course, terrific support.”

There’s that word again; support. Let’s talk about it.

Moving Parts

There are a lot of moving parts in a franchise business. At times, these “parts” need to be fixed or improved. And, it all starts with operations.

Operational Support

According to an article on the International Franchise Association (IFA) website, “The most effective and efficient franchisee support programs are formulated, executed and evolve based on two important factors: the franchisor’s corporate culture and the structure of the support program itself. “

The operations department at headquarters is focused on the entire franchise operation…the A-Z’s of running the business. Operations people are involved in several facets of the franchise business including franchisee training, branding, advertising, best practices, benchmarking and more. You’ll have a lot of interaction with the operations department; they’re the lifeblood of the franchise organization. I’m going to focus on three specific support items.


Franchise businesses today depend on technology-good technology, to keep things running efficiently and profitably. Sometimes, technology breaks, and when it does, the technology team (which is usually an arm of the franchise operations department) at franchise headquarters, generally has the ability to jump-in and fix issues.

Technology problems can and do affect the entire organization. If franchisees are experiencing issues, especially ones that directly affect revenue, the franchisor suffers, too.

Tip: When conducting your research, make sure you ask existing franchisees if they’ve ever experienced problems with technology specifically supplied by the franchisor. Then ask them how long it took to get their issues resolved by the support team.


As a franchisee, you need to have as many opportunities as possible to sell your products and/or services. Marketing creates those opportunities. And, you’re paying* your franchisor to help market your business.

*Most franchisees pay into a marketing fund. The amount paid is usually a percentage (2-3% usually) of revenue. If your franchise business is generating $400,000 in annual revenue, your franchisor would receive $8,000 – $12,000 a year for marketing.

One of the attractions of franchise ownership is the fact that you don’t have to figure out the marketing aspect of the business. That’s what the marketing department is for. Ask franchisees how good the marketing is. Then ask them what kind of support specifically they get from the marketing team at headquarters.

Field Support

Most franchisors employ field representatives. Their job is to visit and assist franchisees at their locations.

In addition to their problem-solving role, field reps are often tasked with sharing and explaining corporate initiatives-especially new ones. They often help the franchisor ensure that the franchisees are indeed following the business system they purchased and legally agreed to follow.

A good field representative can be a real blessing for a franchisee. Reps can find things franchisees are doing incorrectly or need improving, and help them get back on track. Today’s field reps understand that the franchisees have put their own money and sweat into their businesses and that they really want to succeed.

Great support from franchise headquarters can often spell the difference between franchisee profitability and mediocre franchisee financial performance or worse and franchisee dissatisfaction.

Remember, if the franchisees do well, the franchisor does well.

Ask a lot of support-related questions as you do your research. You’ll be glad you did.

Do You Have Grit?

AAEAAQAAAAAAAAKaAAAAJGMzMjM5OTExLTY0MzQtNGQzMi1iMzU0LWZlMTU0NzcyMDkwZQIn a LinkedIn article by Dr. Travis Bradberry, he analyzes the work of Angela Lee Duckworth on the attributes of successful people. Duckworth was able to distill her conclusions down to a single word: Grit.

What is “Grit?”

“ “Grit” is that “extra something” that separates the most successful people from the rest. It is the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become reality.”

The article is well worth a thorough reading by anyone looking to start a business and you can access it HERE.

Do you have Grit?